Tag Archives: fam

How fam trips help travel agents and media promote cultural tourism globally

How fam trips help travel agents and media promote cultural tourism globally

Whenever the words familiarisation trips (colloquially shortened to “fam trips”) are mentioned, thoughts automatically seem to go to tour operators or travel agents who want to know enough about a location in order to pitch it to potential customers. However, in the context of the rising global penchant for cultural and even pop-cultural tourism, familiarisation […]