Whenever the words familiarisation trips (colloquially shortened to “fam trips”) are mentioned, thoughts automatically seem to go to tour operators or travel agents who want to know enough about a location in order to pitch it to potential customers. However, in the context of the rising global penchant for cultural and even pop-cultural tourism, familiarisation […]
Tag Archives: promote
Travel Guide
Japan’s Aomori Prefecture collaborates with Michelin-starred Arbor to promote its regional cuisine
22
Nov
Nov
Japan’s Aomori Prefecture, via Aomori Crafts, begins its gastronomic collaboration with Michelin-starred restaurant Arbor today, 22nd November. During the three-week culinary event, Arbor will use impeccable local ingredients from Aomori Prefecture to create exquisite Japanese-French fusion dishes. Additionally, elements of traditional Aomori crafts will be incorporated into the dining experience, allowing guests to fully immerse […]